T-Mobile: Easter Egg Hunt
UX Strategy, User Flow, Wireframes, IxD
T-Mobile needed a mobile-based AR game app that would be a highly engaging experience as part of the T-Mobile “The Future of Wireless Roadshow” traveling innovation lab customer engagement trailer.
After client meetings and brainstorming, it was decided that we could create a tablet-based AR experience taking users on a short Easter-egg hunt around the roadshow trailer. As users discover the "eggs", they learn about the “T-Mobile Firsts” and the T-Mobile “Un-Carrier” Moves innovations.
Additionally, the interaction elements were designed to collapse, thereby clearing the field of view for the user.
The final product proved both fun and informative for the user. T-Mobile plans to use the same game style for their next promotion.